September 7, 2010

Fresh Direct Takes Aim at Lucrative Kosher Market

New York…FreshDirect, a highly successful home delivery food service, has stepped up its efforts to target kosher consumers. Now In its eighth year, FreshDirect opened its “kosher store” in 2003, according to spokesperson Melanie Banks. “Two years ago we stopped cutting kosher meat/poultry in house and transitioned to some of the most notable well known brands in the industry like Empire Kosher and Meal Mart.” She added: “We have since expanded our offerings to include Kosher Valley and Teva.” The latest initiative to advertise FreshDirect’s kosher offering in Jewish newspapers is to “educate” the community about FreshDirect’s broad kosher offering, available at everyday low prices. While FreshDirect offers a wide range of kosher meats and other kosher items, customers buying kosher products from FreshDirect can take advantage of their home delivery in convenient 2 hour delivery windows.

FreshDirect uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps it offer farm-fresh food at everyday low prices. FreshDirect is an online shopping experience that is highly personalized with smart shopping features that help customers track their favorites, remember missed items, shop from previous orders and receive recommendations on new foods they might like. Thanks to expert daily ratings, FreshDirect customers can easily shop for best of the season produce and seafood as well as a full line of household products, health and beauty items. Kosher consumers can also avail themselves from similar delivery services from kosher.com.