June 13, 2017

Feature: Sales Growth of Grass-fed Glatt Kosher Organic Beef Growing Despite Confusion

Monsey- Does grass fed beef lack the taste of regular beef? That is a question that Mendel Sputz of Tevya’s Ranch, is working hard to answer customers who are concerned about the taste. Despite these questions, grass-fed organic glatt kosher beef is no longer an anomaly that keeps kosher customers away. In recent years, grass-fed beef and indeed other meats were being produced by companies like Tevya’s Ranch, Kol Foods and Grow and Behold. Mr. Sputz shed some light on the growing interest in grass-fed glatt kosher beef. He says that there is still a great deal of confusion in the kosher market “where people think all imports are grass fed and all grass fed is the same quality.” But the grass-fed fare is growing just as it is with non-kosher. Sales of general feed beef was $5 million in 2009 and has been growing 25-30% since. Like kosher wines year ago when there was a total dislike for dry wines, kosher consumers are slowly learning the benefits of the grass-fed beef and the truth about the taste. Says Sputz: “Lacking the added antibiotics and grains which are unnatural to the animal, the meat has more of the original beef flavor.”

Founded in 2010, Tevya’s Ranch is now prominently displayed in many kosher supermarkets. In fact, the organic products are not just about grass-fed. Tevya’s Ranch offers the Grass Fed, Never Ever 3, USDA Organic Grass Fed, Grain Finished, and Black Angus and Wagyu is coming soon. Is it more expensive? In the general market, it is more costly and in kosher, it may depend on the retailer. Sputz is enjoying the surge of the category and particularly “loves to see the excitement of returning customers who are "hooked" once they've tried and tested it for themselves.” So what makes Tevya’s Ranch so special? “We are proud of the selection of farms and productions facilities leading to, what we believe to be, a superior product.” Competition? “We are exclusive in offering USDA organic grass fed and grain finished Black Angus and Wagyu beef that graze freely with no hormones and added antibiotics.” Any final selling point? “Yes, we are proud of our imported beef including Uruguay. With an average of 83 degrees in the hottest month and 45 degrees in the coldest, animals are free to feed on grass and roam at will Here in the States most farms must confine cattle to the pen for at least the winter months, (hence the need for American beef to have antibiotics in the feed to help stem the spread of disease between animals kept in such close quarters). In Uruguay, even Wagyu with its longer grain fed diet and added fat content is still free from any hormones and added antibiotics.”