October 16, 2018

Fairway Markets Showcases Taste of Israel New Products

Brooklyn, NY…Israel’s emergence as a country with excellent food products was celebrated at an impressive event at Fairway’s on October 12th. The event was cosponsored by  Fairway Market, Israel Export Institute, Israel’s New York Consul General Office, Israel Economic Mission to the US, Israel Ministry of Tourism, EL AL Airlines and Dan Hotels. Fairway Market CEO Abel Porter introduced this year’s promotion at the kick-off. “The Israeli and also the Jewish community in New York are where our roots are,” said Porter. “We were founded in NYC. Our founder was part of this community, we continue to be part of that community and it is very important to our business.” All 15 Fairway store locations are participating including (in Manhattan) Chelsea, Harlem, Kips Bay, Upper East Side, Upper West Side, (in Brooklyn) Georgetown and Red Hook, (in Queens) Douglaston, (on Long Island) Plainview, Westbury (in New York) Nanuet, Pelham Manor (in NJ) Paramus, Woodland Park, (in CT) Stamford. Beginning with the event and continuing through Thursday, November 1st, in store tastings of the Israeli food products will be held at all Fairway Market stores. “Israel is a gastronomic superpower with some of the world’s finest offerings, many that are being highlighted as part of this program,” said Israel’s Consul General Dani Dayan. He spoke of the opportunities for a variety of Israeli only products in the New York market.