October 29, 2012

Entrepreneur Perfects 40-Year Old Project: Matzolah

NEW YORK -- It took 40 years for the Israelites to reach the Land of Milk and Honey. It took almost that long for Wayne Silverman, founder and CEO of Foodman LLC, to perfect his recipe for Matzolah. Silverman says Matzolah, a kosher for Passover breakfast and nosh that is also an all-natural food, will be available in time for the holiday in 2013. 

“Everybody loved my conventional granola so much they hated to give it up on Passover,” he says. “Most Passover breakfast products are so bland that the box often tastes better than what is inside. So I experimented with making a delicious granola that had matzo and quality ingredients that were permitted on the holiday.” 

Foodman’s Matzolah was the winner this year of the Best New "Kosher for Passover" product at Kosherfest’s annual New Product Competition. This product will be available shortly for national distribution in supermarkets, for fundraising by religious organizations, for hotels, and over the Internet.