October 13, 2009

Elite, IsraelÕs Leading Confectionary Lands at Kedem

Bayonne, NJ…Elite is one of those Israeli brands that is synonymous with the growth of the nation’s food industry. Now part of the Strauss Food Group, Elite will be distributed in the US as of October 15th by Kedem Food Products International. Previously distributed by Rokeach and then Blue & White, Elite enjoys broad brand recognition in the kosher market but say food sources “the brand never fully reached its potential with kosher consumers in the U.S.” Kedem will be undertaking a major effort with chain stores nationally with various new promotions and campaigns. “Our plan is to grow the business significantly in the next 3 years especially amongst the supermarkets,” explains Michael Luftglass, Marketing Director of KFPI. Kedem will be distributing Elite’s full line of gums, chocolates, snacks and coffees and ensuring that supermarkets will make this popular Israeli brand a staple in the U.S. as well. As a major kosher food distributor in the U.S., KFPI’s reach includes major outlets such as Sam’s Club, Trader Joe’s and Wal-Mart, in addition to their domination in the kosher marketplace. It also distributes such major brands as Fox’s U-Bet, Sweet n’ Low, and Lipton Kosher. After moving to a larger facility in 2001, Kedem has been able to accommodate accelerated demands for their own products and manage their additional distribution labels.