January 4, 2011

El Al Upgrades its Dining in the Sky Menu

Jerusalem...KT Israel Bureau Chief…Israelis take their breakfast very seriously, as anyone who has stayed at an Israeli hotel knows. So it should come as no surprise that El Al Israel Airlines has launched an all kosher new in-flight breakfast menu created by restaurateur and television chef Moshe Segev who was recently hired to take over and redesign the airline's menu and cuisine. It took Segev six months to learn the world of dining in the air during which time he also developed his working relationship with Tamam, El Al's catering company. The emphasis of the new breakfast line is on fresh, healthy foods such as yogurts, fresh vegetables, whole grain breads and omelets. In addition, the trays have been updated with new dishes and silverware.

El Al's four million scheduled passengers for 2011 will enjoy the new meals being served in all classes from tourist to first class on incoming and outgoing flights.

At a press conference last month, Segev said that the Israeli breakfast is known throughout the world for its variety and abundance. This is the concept of the new menu and the foods are those comfort foods familiar to Israelis. El Al supplied five million meals to passengers during 2010. 1.2 million breakfasts were served in tourist class on departing flights from Tel Aviv and 450,000 were served in business and platinum classes. El Al offers 22 kinds of special meals. Some 16 percent of the passengers ordered the special meals; 6 percent of them ordering glatt kosher. The airline's budget for catering is $40 million. It has 11 kitchens operating abroad and three in Israel. In related news, a new study indicates that most Jewish tourists to Israel prefer to dine at kosher restaurants, according to Israel's largest internet restaurant website 2eat.co.il. The study found that the tourists have the most choice in Jerusalem where 38 percent of the restaurants are kosher. In Rehovot, the rate is 37 percent, in Tel Aviv 16 percent and in Haifa 12 percent.