Tel Aviv…El Al passengers who order a strictly kosher meal these days are also likely to receive an orange survey form seeking information on the passenger’s view on the quality and kashrut of the meal. It even asks customers whether the heksher should be improved, when in fact, El Al strictly kosher meals are already certified by the leading kashrut organizations in the US and Israel. It asks passengers to compare the meals with other strictly kosher meals served on other airlines, including the hechsher. Airline sources say that El Al is seeking to gain even greater market share in its already formidable share of strictly kosher travelers. The kosher survey is part of the airline’s overall emphasis on improving customer service at all levels.
October 25, 2010