May 18, 2009

Dairies in Israel Prepare for Shavuos

Jerusalem…KosherToday Israel Bureau Chief…With Shavuos around the corner, Israel’s dairies are again launching new products in promotions aimed at getting the public to increase their purchase of the dairy foods that are traditional during the festival.
Gad Dairies, one of the country’s smaller family enterprises, is dedicating its new multimillion-dollar logistics center ahead of the holiday. Ezra Cohen, CEO of Gad Dairies, said the new facility will enable the company to begin producing new kinds of products such as low fat spreadable cream cheese. The dairy has been working for a year to develop the line of 5 percent cream cheese at an investment of $600,000. The cheeses are available in four flavors: natural, olives, garlic-dill and Tuscany. Cohen also said that prices of dairy products will drop 3%-4% after the holiday reflecting lower prices worldwide. The dairy will be marketing some 145 products this Shavuos holiday compared to 119 last year, an increase of 22 percent. Gad Dairies increased its sales in 2008 by 17 percent to an estimated $67 million dollars.

Strauss and Tnuva Dairies are also stepping up their campaigns ahead of the holiday with new products and ways to use them. Both are using the Internet to provide consumers with new recipes to integrate into holiday menus that take advantage of the different cheeses and both cows and goat milk-based products that both dairies are introducing for the first time.