January 5, 2009

Chanukah Sales Strong Despite Downturn in Economy

New York…While the nation focused on a slow retail environment during this past holiday season, kosher distributors reported having a strong Chanukah season. At least two major distributors reported that they had 10% - 12% increases in sales. Amongst the items that did well were frozen latkes, and sufganiyot (jelly doughnuts). Kosher restaurants that had been experiencing lean times of late also said that they had a “better than decent Chanukah.” The distributors, who had feared a decline in sales, were not sure why they did as well as they did, especially with the large number of kosher customers who are suffering during this recession. Several retailers reached by KosherToday confirmed a better than expected Chanukah. One retailer said, “It seemed that everyone was bent on celebrating the festival of lights despite the situation.”