July 23, 2012

Chain Advertises Dairy for the Nine Days and Meat for Rosh Hashanah?

CHICAGO -- The Nine Days (which began last Friday and ends on Sunday night July 30 after the fast of Tisha B’Av) areunderway, a time of year when sales of kosher dairy items soar and even upscale glatt kosher restaurants offer Nine Day (non-meat) Menus. Jewel-Osco launched its annual Nine Days ad this week with many traditional dairy and fish products but this year made a major push for stocking up on meat for Rosh Hashanah still nearly two months away.

While there is the annual buzz in the industry about the potential of meat shortages for the holidays, there is no evidence that there actually will be such a shortage this year with the exception of poultry that may feel the aftershocks of the closure of the Mehadrin plant last week. 

Yakov M. Yarmove, Corporate Business Manager, Ethnic Marketing and Specialty Foods for Supervalu which owns Jewel-Osco says that it is simply meant “to help drive meat sales during this “meatless” period.” Several industry officials called it “a stroke of genius.”