April 3, 2017

Certifications Nearly Completed, Agencies Turn to Technology to Educate Consumers for Passover

New York - The production of thousands of foods for Passover begins many months in advance of the holiday with rabbis crisscrossing the globe for special Passover runs. For the past few weeks, many of the larger agencies turned to education, many publishing traditional Passover guides with information on how to prepare for the holiday as well as a listing of the products they certify. The agencies also sponsored seminars in local communities to inform and answer questions. Thousands use special hot lines staffed by rabbis to inquire about kashrus issues. At the MK in Montreal, the agency is offering special koshering services and a day on April 4th to consult with rabbis, physicians and pharmacists. The Orthodox Union sponsored a webinar that saw more than 3,000 people participate live with large numbers tuning into the archived broadcast. Technology has most definitely changed the landscape of the pre-Passover education programs, according to the rabbis. Agencies like the OU, OK, Kof-K, cRc and Star-K have advanced apps that allow consumers to search for kosher items at their fingertips. One rabbi said: “Sure technology has made a major difference but we should not forget the more educated and inquisitive kosher consumer.”