October 13, 2015

Calendar Worked in Favor of Retail Sales this Holiday

New York - Whenever the Jewish calendar is raised as a possible factor in either robust or slumping sales on a Jewish holiday, most veterans say that “it all evens out in the end,” meaning that every year brings its positives and quirks. In this year’s just concluded holiday season, the calendar was definitely in favor of healthy kosher food sales and the results, a survey of a half dozen retailers shows, proved that. Most retailers said that they had experienced an increase, noting higher sales in beef, pastries and dairy items. While some families were still experiencing economic hardship, the average sale was up by about 14%, one retailer said, some of it due to higher prices for such items as eggs and poultry.  The favorable calendar, say the retailers was particularly noteworthy during the just concluded Sukkot holiday, which began with Rosh Hashanah on Sunday evening September 13th with very strong sales the week of September 6th. Sales continued strong for the upcoming Yom Kippur (September 23rd) and then it was on to the pre-Sukkot rush followed by a Shabbat and the Shemini Atzeret/Simchat Torah holidays. The Fall holiday season is second only to Passover which accounts for nearly 35% of kosher food sales.