April 13, 2021

Black-Owned Kosher Cake Mix Company Looking Forward to Kosherfest 2021

Elkhart, Tenn.…LaTonya King, owner of King Preferred, is looking forward to Kosherfest 2021 (November 9-10, Meadowlands Convention Center, Secaucus NJ). She is perhaps the only non-Jewish, Black-owned kosher baking mix company in the world. Since 2018, her products – which are sold across the United States – have been certified kosher by the Orthodox Union. It was her participation in Kosherfest that year that made it clear that she was more than welcome in the kosher community. The global pandemic led many to economic devastation, but for King, it meant a spike in orders that she attributes to an increase in people baking at home. The pandemic has “definitely created more interest in comfort food, and an economical alternative to ready-made cakes,” she said. She looks forward to Kosherfest 2021 in November.