December 17, 2012

Baby Boomers and Others Hoping for a Miracle for DrakeÕs Cakes

NEW YORK — While the general market was in mourning over the loss of Twinkies, for many kosher consumers the closure of Hostess Brands was sad because it spelled the end for Drake’s cakes. Many baby boomers recall “growing up” on Devil Dogs, Ring Dings, Yankee Doodle and Coffee Cake. According to Rabbi Moshe Elefant, CFO of the Kashrus Division of the Orthodox Union, Drake’s had been under the OU “for at least 30 years.” 

The only thing that the Drake’s kosher lovers have with fans of the Twinkies is that both are hoping that the brands will somehow survive in a sell-off by the U.S. Bankruptcy Court for the Southern District of New York. Hostess Brands was forced to shut down last month when a nationwide labor strike crippled its operations at a time when the Company lacked the financial resources to survive a significant labor action. 

The closure spells the closure of 33 bakeries, 565 distribution centers, approximately 5,500 delivery routes, 570 bakery outlet stores and the loss of 18,500 jobs.