March 23, 2015

$140 Million Passover Hotel Program a Virtual Sellout This Year

NEW YORK — Passover 2015 appears to be the year for travel as anyone searching for an airline seat to destinations like Florida or Arizona will find out when they try to book a flight. Seats are scarce and the prices exorbitant. With less than two weeks remaining (Passover begins on the eve of April 3rd), upward of 60,000 Jews will be spending the eight-day holiday in more than 120 destinations.

One relative newcomer who has greatly expanded its option this year was the Prime Restaurant Group with programs at three major resort destinations, including its flagship program in Laguna Beach. Many of the vacationers prefer the luxury destinations by such operators as KMR and Lasko.

Another newcomer that has taken the market by storm is the Ohr Naava organization which is sponsoring a program at the Sheraton Crescent in Phoenix. With two weeks left, only a dozen or so programs were still advertising looking to fill the remaining rooms. At least two programs closed several months ago when the owners realized that they might not be able to fill the hotels.

Photo courtesy of Prime Restaurant Group