January 19, 2009

New Mintel Study to Show Popularity of Kosher Still Growing

New York…The upheaval in the kosher meat industry in 2008 did not have a major impact on the overall popularity of kosher, a new study by the Mintel Research Organization will show. KosherToday has learned that the latest research by the international research organization on the kosher food industry shows that the kosher category still enjoys widespread popularity and that it in fact continues to grow throughout the nation. This will be the third major study (2005, 2007) on kosher by Mintel, a major research organization focused on consumer goods. The organization had earlier revealed that kosher was the leading claim on new products in 2008. Chief researcher Marcia Mogelonsky told KosherToday that the results will be released by the end of the month.

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