September 22, 2022

Kosher World Increasingly Turns to Rosh Hashanah as “Second Passover”

New York… A major kosher retailer terms sales around the upcoming Rosh Hashanah (eve of September 25th) and holiday season as “the second Passover.” There is increasing evidence that the season is second in sales to Passover which is believed to be 35%-40% of annual kosher food sales. While Passover was always heralded as the primary season for new product introductions, major distributors like Kayco came out with many new products such as

Heaven & Earth Date Syrup in a 12-ounce bottle and Heaven & Earth Granulated Date ‘Sugar’ also at 12 ounces, Manischewitz Apple Butter, and Gefen’s Homestyle Apple Cake. Its related popular portal is full of ideas for Rosh Hashanah including its many honey products. Other kosher companies have also introduced new items for Rosh Hashanah. Retailers say that Honey Bears distributed by Kayco are very popular. Naomi Nachman, cookbook author and host of the Sunny Side Up cooking show on, says: “I love the Gefen and Manischewitz Honey Bears – they are absolute must-haves this Rosh Hashanah for anyone looking to ring in a ‘good and sweet’ new year! Plus, it’s great to have tips on new ways to use the honey, since honey is such a staple in the Rosh Hashanah food tradition.”

In general, kosher food experts say that the past year has been a good year for the introduction of new kosher food products. Many of the products will compete in the annual New Product Competition, a major highlight of the annual kosher food trade show, scheduled for November 8-9 at the Meadowlands Convention Center. The competition this year will be hosted by Apron Masters Kitchen, a family-oriented cooking school located in Woodmere, NY. Owners Roee Mordechai and Sharona Furman said they were “thrilled to be hosting this major event for the kosher food industry. The prestigious New Product Competition is judged by a panel of kosher industry experts, buyers, and chefs. Products are judged on quality, packaging, pricing, and marketability. To be eligible, products must have been introduced from January 2021 through Kosherfest 2022