While much of the focus has been on home delivery in the Covid-19 era, “box” retailers like Ikea, Target, Walmart and Home Depot have found a very potent and effective sales medium, curbside pickup. Experts predict that it will remain long after the COVID-19 pandemic subsides.
According to a new consumer survey from distributed commerce network CommerceHub, 59% of respondents said they are more likely to use curbside pickup following the coronavirus outbreak. A growing number of kosher restaurants, caterers, and groceries are slowly expanding their pick-up options. Thanks to Covid, the box stores discovered a potent weapon against the runaway success of Amazon. They even figured that it pays to discount goods that are picked up at the pickup hubs and in-store. Some of the biggest box store names joined the pickup trend.
Curbside or instore pickups have worked somewhat with kosher restaurants but only minimally with other types of retail stores. The stores are typically on crowded commercial strips with little room for pickup hubs or drive throughs. Predicting inventory without having huge space to stock thousands of items can pose a problem. Curbside pickup has other business advantages. By eliminating the need to ship a package from a store or warehouse to customers, each online transaction becomes more profitable. For example, Target said that when it fulfills an order by Drive Up or Order Pickup, it is 90% cheaper than shipping from a warehouse.