Sixth Sense

December 15, 2020

A miracle, say the rabbis, is an event that happens out of the ordinary. Not in the “normal” realm of things. The Chanukah miracle of a small jug of oil that defied its norm of burning for only one day and instead burned for 8 days, was the perfect example of such a miracle. As Jews celebrate Chanukah this year, things

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December 2, 2020

And so, it happened: For the first time in 32 years, I was not at Kosherfest a few weeks ago. It was quite flattering to hear from so many people what they missed at Kosherfest. Most fell into the category of missing tasting the good food and the new products. Others spoke of the incredible buzz at the show that they

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November 17, 2020

Manhattan is a shadow of its former self and quite easy to understand why the robust kosher dining scene in Manhattan is still a distant memory compared to what it was prior to the pandemic. It is hard to believe but only 10% of Manhattan office workers are back. One large business that formerly employed 230 people is

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November 2, 2020

New York…As you might imagine my friends in the kosher restaurant business are not happy campers these days, particularly those that are in the Red Zone in places like Boro Park and Flatbush in Brooklyn or in Rockland County. They already were takeout, deliver, outdoor dining, almost indoor dining and now back to takeout

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October 19, 2020

The breaking news in this edition is the official announcement of the cancellation of Kosherfest 2020 and the planned new date for 2021. Of course, this is all contingent on how rapidly the Covid-19 crisis ends. Just this week, one long-time exhibitor lamented how he used to be so busy at this time of the year preparing

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September 29, 2020

Anyone that has camped out at JFK Airport in the past few years right before Succos (eve of October 2nd this year) got a sense of just how mobile the entire kosher community seemed to be. Entire families were travelling to spend the holiday with parents and grandparents. Thousands were headed to vacation destinations like

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September 16, 2020

There is no question that advertising was slashed by as much as half by kosher purveyors during the long months of the Covid-19 pandemic. Most kosher food advertising nowadays is in the form of colorful glossy ads in Jewish periodicals. There was one bright spot, however, in the form of social media. With people

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September 2, 2020

A young couple with a rather neat idea for a new kosher food product asked me whether there was room in the kosher market for their idea. Their questions were very telling: Isn’t the market dominated by some big players with deep pockets? Are people interested in change and in new creative ideas? Do we even have a shot

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August 18, 2020

The debate of whether to wear a mask or not has made its way all the way to the checkout counter of a large kosher supermarket. One elegantly dressed woman wore a colorful cloth mask while the woman directly behind her (only about 2 feet back) wore a surgical mask on her wrist despite repeated announcements in English and

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July 28, 2020

Speaking to an operator of a Passover program that could not open this year due to the Covid-19 pandemic, he chose to focus his concern on Passover 2021 which in my mind at the moment seemed safe. Here’s how he put it: “It will take awhile for people to feel comfortable again to spend a holiday in a hotel or even to

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