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Strauss-Elite Debuts Sugarless & 'Light' Lollipops for Kids of All Ages - June 11, 2007
By Eda Kram... Who says a lip-smacking delicious lollipop has to be loaded with sugar, artificial coloring and calories in order to be a best-seller? Just in time for summer fun at home, in camp or on vacation, Strauss-Elite Confections Ltd., Israel's largest purveyor of high-quality chocolates and candies (part of the Strauss Group of companies) has rolled out their low-calorie MUST Strawberry and MUST Peach lollipops. Recognizing the need to satisfy the varying needs of both parents and children alike, Strauss-Elite developed the new line of MUST lollipops by using natural coloring as an alternative to artificial coloring, as well as removing high-calorie sugar content and replacing it with a sugarless ingredient. Thus, each lollipop only contains 26 calories. Strauss-Elite also surveyed hundreds of kids of all ages to determine which flavors piqued their interest and tweaked their taste palates. The answer is in the package, which boasts 6 colorfully delicious MUST lollipops. MUST lollipops are kosher certified by the Manchester (UK) Badatz and the OK Kosher Certification (USA).  For more information, contact Strauss-Elite at: export@strauss-elite.co.il.

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