We’ve been gathering the facts for over a week, but we’ve got the fascinating story of the acquisition of the 119-year old Manischewitz brand, including the background, history, and my complete marketing analysis of what the sale of such a widely known brand means…62 years after the Holocaust, kosher is back in Germany, serving not only Russian Jews and Israelis but ordinary Germans…Sarah Cohen always seems to come up with the unique and different in her features. This week she covers a new online forum for kosher consumers…We’ve been doing some ad watching in the days before the High Holidays and this year there’s mehadrin, kosher and even non-kosher to usher in the holiday…It’s that time of the year again as the registration for this year’s Kosherfest begins with some new innovations…Here and There has the OU lodging a complaint against 8 US air carriers, Tnuva USA with a new video on holiday recipes, the new proclamation to safeguard the halacha and humaneness of kapporos, and upscale options in Manhattan for Rosh Hashanah…While we’ve given extensive coverage to the new wines this holiday, especially from the Royal Wine Company (Kedem), Eda Kram covers a new wine from Abarbanel in her New Products Showcase.
I am pleased to join the staff of Kosher Today, LUBICOM Marketing Consulting and Diversified Business Communications in wishing all our readers a K’siva V’chasima Tova, a happy and health 5768.
Menachem Lubinsky
Editor-in-Chief
